… creative promotional campaign

Doctor, heal thyself.

My passion and work is all about promoting my clients. But, in order to build a thriving business, I also need to promote the Ideas by Andi brand!

The Challenge:

As a professional promotional products practitioner, it takes a lot to impress me.  I can create a custom inflatable walking mascot for you.  I’ve got factories that build molds to manufacture your widget from scratch.  Blinky, glowy, noisy items?  Got ’em.  USB anything? C’mon.  I’ve been there, done that.

The Solution:

In thinking about promoting my own business, I realized I need to showcase my creativity and sense of style – while keeping the focus on my clients. Working with my design team, we utilized my logo in fresh, funky and fun ways – utilizing some of my favorite, classic promotional items:

  • Drinkware.  I’m an avid coffee drinker [I’ve been known to call coffee “Creativity in a cup”] so this classic cup with dynamic logo treatment really spoke to me.  Cheers!
  • Journals.  I love journals – and really any other paper product.  They’re incredibly versatile, have full color capability, and afford us lots of real estate to communicate information. Don’t get me wrong.  I love my iPhone, I want a tablet, I can’t live without my computer.  However, my journal never crashes on me, it doesn’t run out of juice or memory.  And, I can use it even when the tray table is supposed to be up.
  • Pens.  Oh, how cliche!  How boring!  Oh really?  Don’t you have about 5 on your desk right now?  Isn’t it always something someone wants to borrow?  Do you have a favorite one that when you can’t find it, it makes you a little uneasy?  ’nuff said.

The Results:

I love bringing my kit of branded products to a client.  It’s so fun to watch their faces as they discover their gift from me!  But, after a moment of Ideas by Andi revelry, it’s back to them. We pour a cup of coffee, crack open those journals, fire up a pen — and focus on the best way to take their brand to market.

… brand launch that really takes off

Some of my favorite projects revolve around brand launches and logo re-designs. They are both fresh starts, clean slates… opportunities to really craft a specific new message. There’s no baggage, no pre-conceived notions.  It’s like branding springtime!

… results-driven direct mail piece

In the age of email, twitter, facebook and skype, the direct mail piece [let alone the hand written note!] is a lost art form. While it used to be the norm, direct mail is now the exception to the rule. What does this mean for you? It’s an opportunity to go old-school; but feel absolutely fresh!

The Challenge:

Freescale Semiconductor had just spun off from parent company, Motorola. In the midst of the launch, the Company was also promoting their newly revamp event: Freescale Technology Forum. The company wanted to drive registration for it’s new event, while showcasing it’s new brand.

The Solution:

Freescale worked with Andi to develop a creative direct mail piece. Several thousand custom View Masters were mailed to potential registrants. The View Masters were held in a custom designed and printed box with full color graphics. To make the View Masters modern, the standard slide show was made into beautiful 3-D images enticing the recipient to register and be a part of the amazing event.

The Results:

Registrants and the client alike loved the View Masters, and the event had fantastic turnout. Freescale Technology Forum is now the Company’s main event, and has been expanded across the globe to EMEA and Asia locations.

… unique tradeshow gift

Cut through the tradeshow clutter

Don’t think of it as a “give away” – the item you present to a client walking up to your booth at a tradeshow is a memento, a reminder, a mental calling card for the interaction.  When your recipient picks up the item in the future – what feeling, thought, action do you want it to trigger?

We can work together to come up with a memorable, thought provoking, humorous… whatever make sense for your event… item.  This item won’t be giving anything away – it’s an investment in your brand.