The Power of the T-Shirt

It’s true I have a love affair with promotional products.  But so does the rest of the world – and for good reason.  I was reminded recently about the power of the t-shirt.  You might have read my post “Why even *I* buy logoed merch…” a while back about my trip to Luckenbach, Texas where I discuss the meaning of a souvenir t-shirt.  But, the power I’m talking about today goes beyond even that.  A t-shirt with a logo on it is one of the best team building items I can think of it.  At just a glance you know the wearer is part of something bigger.  And you better believe the person wearing it feels that too.

 

Let me tell you about a few examples of my experience, both professional and personal:

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Support for a cause.  Of course we all know political t-shirts are popular – but I love this fun example of a shirt we did in support of one of our client’s customers.  Recently a teenager took on the Scottsdale, AZ City Council’s 20 year ban on ice cream trucks.  She won!  Could it be because of the sea of green shirts in the audience showing support?  Probably not entirely, but I bet it helped!

 

ShoreTel Race ImageTeam front.  I love these fun running shirts we did for a recent ShoreTel Sky event.  Not only do they feature cool art treatments [check out the wrap on the hip and fun angled logo on the shoulder!] but they are eye catching and fun!  Team shirts at a race, field day or service day show solidarity  – they say “we are all in this together!”  And, if anything, if you get lost in the crowd you are easy to find.

 

 

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Moral Support.  Recently one of my best friend’s little boy underwent a Bone Marrow Transplant.  While she and her family are far way in Minneapolis, she still knew we were all thinking about her and her son because of our tshirts.  One of her friends had the genius idea [not me!] to make t-shirts.  On Bone Marrow Transplant day we all wore our shirts around the country.  We tweeted, emailed, Facebooked and texted pictures of all the people supporting near and far.  Even though I was in Texas, I felt closer wearing my shirt on July 24. Separated by miles – but united by a t-shirt.  Oh, and lots of love. [Learn more about life-saving marrow donation at bethematch.org]

 

Other than with t-shirts – how do you recognize and involve people – make them feel included?  Let me know!